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How a Modern Publishing Business Gives You More Time, Profit and Control
 The old way of publishing is extremely high risk and high maintenance...
The publisher has to go to the effort to produce a book and print loads of copies before they even have a single buyer.
They then have to handle individual orders from smaller bookshops and/or give away a big chunk of the potential profit to wholesalers and distributors to service the rest.
The big book sellers then nail them down further on price, payment terms and returns, often stipulating that if they don't sell the books within a specified time they will return them to the publisher (in any condition) for a full refund. A typical high street bookshop will expect 90-120 day payment terms and at least a 55% firm-discount.
So, even when bookshops do order lots of their stock, if the book doesn't sell they lose the money they originally thought they'd made and end up with even more books to store!
The fact is, that despite our best hunches, calculations and marketing efforts some books just won't sell. In fact traditional publishers play a numbers game where roughly 90% of their profit is generated from just 10% of their output. The other 90% of books they publish either fade into obscurity or make a loss.
Even small self-publishers struggle and are always aware that they've spent a lot of money to develop and produce a product that now needs to sell - and fast! This often leads to them handling orders from individual bookshops direct only making a few pounds profit for a transaction that takes up all their time.
The better way...
Books are only printed as and when customers order them which means no massive financial outlay (printing) nor ongoing costs (storing) nor (if you use our system) any returns from bookshops.
The same company that prints your books is also linked to all the major UK and US distributors/wholesalers who will ensure your books are available to order from all the major offline bookstores as well as listing your book on Amazon, Barnes and Noble and all the other major online bookstores automatically.
If you do need to send the odd direct order yourself, say to an author who wants 200 copies or a journalist who just wants a single book to review then you can do it all quickly and easily online. You'll never have to put a single book in an envelope or take a single trip to the post office again if you play it right.
Thanks to the great distribution and wholesale support you get, you can set your terms to favour you rather than the greedy highstreet bookstore chains. In fact, as the massive growth of online booksales in the UK and USA continues, you can keep more profit and free yourself from the financial worry of returns coming back 2 years later without compromising exposure for your book.
In a nutshell - because we use print on demand technology you do not need to buy or hold stock and could easily run your entire publishing empire from a small home office, anywhere in the world, working just a few hours each week. In our case we were able to publish 37 titles in under 2 years and swap big city-centre offices for a home-office in the mountains of Spain.
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